Key terms in digital marketing

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If you are planning to enter the world of digital marketing, you must first prepare yourself to face the flood of words and terms in this field. Terms that are unfamiliar to you at first. But to work in the field of digital marketing, you need to know them and even master them. In this article from Web 24, we bring you the digital marketing glossary. Stay with us until the end.

Key terms in digital marketing

The world of digital marketing is full of terms and phrases, each used to introduce a feature or tool. Some of these terms are very similar and differ only in small cases. Since a digital marketing expert should be familiar with and use such terms, let’s review the top common digital marketing terms:
  • Digital Marketing

First, let’s understand the meaning of the term digital marketing. This field actually refers to all marketing activities in the digital space. Important digital marketing activities include social media marketing, SEO, and digital marketing campaigns.
  • Seo

In digital marketing, SEO means optimizing a website for search engines. This means optimizing your website so that it ranks high in search results when users search for specific terms.
Key terms in digital marketing
Key terms in digital marketing


To do this, you need to identify the target keywords that your potential customers are searching for. To produce content that matches those words and follows the SEO principles contained therein. Site optimization activities include internal SEO, external SEO, and technical SEO.
Internal SEO involves working with your site’s content and pages and optimizing them. External SEO addresses site link building and credibility, while the Technical SEO category focuses on technical issues such as site page load speed.
  • Backlink

The backlink is one of the terms you hear a lot in the digital marketing world. Especially if you work in the field of SEO, you deal with backlinks a lot. Backlinks are nothing but links that other websites have given to pages on your website. In fact, they are inbound links to your website.
Backlinks are very important in SEO because Google recognizes the validity of a page through them. A page that can get backlinks from reputable sites gets high credibility. But a page with few backlinks or getting links from unreliable sites will not have high credibility on Google.
  • Black hat SEO

People who work in the field of SEO know that SEO tactics fall into two general categories: black-hat SEO and white-hat SEO. Black Hat SEO is an activity that Google considers illegal.
If Google notices black hat SEO activity, it will deal with it. Black hat SEO can improve a site’s ranking or lower a competitor’s ranking in a short amount of time. For example, link farms, overusing keywords, and writing negative reviews for competitors. activities are black hat SEO activities.
  • White hat SEO

White hat SEO is the opposite of black hat SEO. This is the type of best practice site that Google fully approves of and Google encourages. By doing white hat SEO, it takes some time to rank in the search results, but the position you get is held with complete confidence. Activities such as customizing site text and images, interacting with other sites to gain links from them, and improving the site’s user experience are white-hat SEO activities.
  • Alt text

Alt text is an attribute associated with the HTML code of a site. This web page is used to display images. When an image on your site doesn’t load for the user for some reason, the alt text will be displayed instead. This text helps the user to get a better understanding of the desired image. You will deal with alt text in the field of SEO, as having the right alt text for images is an important factor in the SEO of images.
  • Anchor text

When you link from your site to a page on another site, you need to link to a specific word. For example, if the desired page contains an article on back pain, you will likely link to the word back pain.
Therefore, the term “back pain” is colored blue and the user is directed to the landing page by clicking on it. Such phrases are called anchor text. Google bots can recognize the landing page topic through anchor text. For this reason, the anchor text of each link is important in SEO.
Bounce Rate
Bounce Rate
  • Bounce Rate

Bounce rate is a metric used in website traffic analysis. This index is used to calculate the percentage of website visitors who leave without taking any action. This index is calculated based on the time users spend on the website. Using bounce rate, you can identify and fix issues such as slow site or unattractive content. Google Analytics is one of the most important tools that shows the bounce rate of web pages.
  • Buyer persona

Customer personas are one or more fictional characters that represent your customers. Personas are created based on real data obtained from market research. To determine their personality, data from existing customers is used, and an average of these is used to design one or more fictional characters. Customer behavior can be better predicted with the help of these characters.
  • Call to action

A call to action is one of the most used terms in digital marketing. No matter which channel you use for digital marketing, you want your customers to take the action you want. Websites often use call-to-actions such as registration buttons and purchase buttons.
  • Cost Per Lead 

Pay Per Lead is one of the most widely used advertising methods in digital marketing. With this method, you pay for advertising based on the leads you get. A potential customer can be a user who clicks on an ad, installs an app, clicks a link in an email, enters an email address, etc.
  • Cost Per Click

One of the most successful advertising methods in the digital world is pay-per-click. Cost per click is one of the most common digital marketing terms. In this method, the ad cost is deducted for every click a user makes on your ad. As the user is paid per click, this method is very profitable.
  • Conversion rate

Conversion rate is one of the digital marketing terms you’ve heard a lot about. This term refers to the percentage of users entering a website who complete a transaction. The target transaction can be a product purchase or a website subscription. For example, if out of 100 users who enter a website, 10 of them make a purchase, the conversion rate of the website is 10%.
  • Social media marketing

Social media marketing is one of the most popular areas of digital marketing. As the name suggests, in social network marketing you have to do marketing activities through different social networks.
Due to the large audience and high user interaction, these networks have provided a very good opportunity for companies to create two-way communication with their potential customers. Every business, depending on its field of work and brand identity, should choose some suitable social networks and focus on them.
  • Content marketing

Content marketing is the process in which you try to target potential customers of your business and convert them into loyal customers by producing desirable content. In today’s world, content plays an important role in motivating people to buy from a business. For this reason, content marketing plays an important role in digital marketing.
Content marketing
Content marketing


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  • Copywriting

Many people confuse the terms copying and copyright. copyright is a term that refers to the intellectual property rights of various products, but copywriting is a term used to refer to the tone and style of expression of any content.
Every brand needs to find its own text based on its personality. This means that the literature of each brand should not use the same words as competitors, but at the same time, these words should be familiar to the readers and not be confused them.
  • Google ads

Google Ads is an advertising service of Google. Using this service, you can select certain words and search terms so that when users search for them, your site link will appear at the top of the search results. The cost of this type of advertising is calculated based on the number of clicks on the link or the number of times it is shown to users.
  • Sales funnel

The sales funnel is familiar to those who have worked in marketing. Every potential customer must follow the steps to become a real customer and then a loyal customer. In fact, first, you need to grab the person’s attention and give them the knowledge they need. Then you should be able to interact with it. Then invite them to buy your product.
These stages in the marketing world are known as the sales funnel. If you are going to work in digital marketing, you need to know the sales funnel well. Because your whole business is about getting leads into your sales funnel and turning them into loyal customers.
  • Cms (Content Management System)

Content Management System is another widely used term in the world of digital marketing. These systems are really places for website management. With the help of a content management system, you can build your website without writing promotional code for content and creating different tools for it. Today, the free content management system has become very popular among users, WordPress.
  • Digital marketing campaign

One of the most common digital marketing terms you hear a lot is digital marketing campaigns. Actually, your job in digital marketing is to run campaigns. These campaigns may include advertising campaigns on websites and social networks.
Each campaign has a specific goal, for which indicators are set. Operations managers must measure indicators during and after implementation and determine the extent to which the campaign has achieved its goals.
  • A/B test

A/B testing is one of the most common digital marketing terms you will encounter. Imagine you want to use ads to drive users to your website. In this case, you have design ideas and marketing materials that you don’t know which one is the best. This problem is easily solved with A/B testing.
So you are placing two different designs or text in your ad with exactly the same terms. Then, using data analysis tools, you look at the performance of each. Which ad is successful in getting the most users to click will ensure that you use that ad.
  • Decision

The world of digital marketing is full of jargon and jargon that can confuse anyone. If you want to work in digital marketing, you should be familiar with these terms.
Also, if you intend to implement digital marketing activities in your business, you still need to familiarize yourself with its general concepts. In this article, we have tried to provide a glossary of digital marketing and introduce the most important terms in this field. This glossary will help you understand the world of digital marketing.
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  1. Milagro says

    You have explained very well about digital marketing. Thank you

  2. Santo says

    You have explained very well about “Key terms in digital marketing
    “. Thank you

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