What is social media marketing?
Social media marketing is actually a form of digital marketing that uses existing social networks and platforms and websites to promote a brand’s products or services.
Social media marketing is usually abbreviated as “SMM“. Social networks are a platform through which the marketer can communicate with his audience or potential customers, hear their opinions, suggestions, and criticisms and build his own community in this way.
SMM or Social Media Marketing includes the following activities:
- Presence in social networks
- Increase brand awareness
- Interacting with current and potential customers through the creation of valuable and attractive content
- Driving real and organic traffic to the website
Social media marketers or social network marketers prioritize the use of social networks and know what a commotion these networks and media have created in today’s world.
Today, a large part of people’s time in Iran and other countries of the world is spent on various social networks such as Instagram, Twitter, Facebook, YouTube, and Pinterest. Familiarize customers with our brand and products and increase our sales significantly.
After being on social media, the social media marketer tries to draw potential customers and audiences to him and then offers his products and services to him.
At one time, marketers used to visit a company or store in person and attract customers for their products, but today, the marketer sits until the customer comes to him and buys from him.
Social media platforms
It is interesting to know that many experts and analysts believe that social media or social networks are more related to sociology and psychology than being considered a technology or technology. In fact, if we want to say what social media marketing is, we can answer that it is marketing based on the needs of today’s society.
In a world where nearly 7 billion people live, more than 3 billion people are active on social networks, and this means a miracle. Until a few years ago, there was no news of social networks at all, and people were not very interested in participating in them, let alone marketing in them and forming a concept called social media marketing. Today, many professionals and business people know what social media marketing is and what its benefits are. Following are some very important platforms for social networks:
According to 2019 statistics, this social network has 2.4 billion monthly active users and 1.73 billion daily active users, and the age group that uses this media is 18 to over 45 years old. Various industries such as e-commerce, retail, banking, financial services, insurance, entertainment, fashion and clothing, real estate, news, health, and sports use this platform. This platform has many fans among Iranian users, but due to various problems, its use for marketing is less visible.
It should be noted that Facebook is one of the oldest social media platforms and includes a set of different social media features. Businesses can use this platform to interact with customers, share content, advertise and support customers. This platform is mostly used to make users aware of the brand and advertisements.
Instagram is one of the best and most popular social media platforms that has many fans in Iran and the world, and many social media marketers in our country open accounts on this program for advertising, and many Iranian users use this platform only.
This platform is great for sharing photos and videos. Instagram has more than one billion monthly active users and the main age group that uses this social network is 18-35 years old. Various industries can use this social media to increase brand awareness, create valuable content and share it, and advertising. It is also possible to sell products directly on this social media.
Twitter is one of the best social networks that are common and popular among American users. The medium has 126 million daily active users and 321 million monthly active users, and the main age group that uses it is 18 to over 45 years old.
Various industries and people use it such as news, technology, e-commerce, retail, entertainment, travel, health, and telecommunications. Twitter allows you to express your opinion about an issue in 280 characters. This social media has become famous because of the use of hashtags.
With this media, you can introduce your users to your brand and share your thoughts and ideas with your audience. Businesses can publicize their content with this media.
LinkedIn has 675 million monthly active users. The main age group that uses this social media is 25 to 45 years old. Using LinkedIn, you can find active professionals in your field and communicate with them.
LinkedIn is not a place to sell products directly, but it will be suitable and useful for advertising and familiarizing users with your brand. This platform can be a good place to introduce yourself as an expert and share your experience and abilities with other people.
Effective social media strategies
1. Set specific goals that align with the main goals of the business
- A. available
- R. Related
- T.Time limit
2. Define your target audience
- How old is my client?
- What does my client do for a living?
- How much does my client earn per year?
- Where does my customer live?
- What are my customers’ values?
- What does my customer do in his free time?
3. Perform SWOT Analysis, PEST Analysis, and Competitor Analysis
4. Familiarize yourself with the social platform of your choice
5. Be disciplined and consistent
6. Adjust your strategy based on this information
Book introduction Marketing in social networks
Reading related content and free reading on social media marketing is another great way to learn more. Below are some useful books in this field:
The name of the book: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
author: Dave Kerpen
This New York Times bestseller provides reasons to love and engage with followers online and calls it one of the most powerful ways to grow your customer base.
This book will teach you how to prepare effective content for your followers to get more reposts. Author Dave Kerpen also explains why you need to make sure you’re consistently delighting your followers to prevent them from losing you at any point.
The name of the book: is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
author: Gary Vaynerchuk
According to author Gary Vaynerchuk, the key to success in social media marketing is not to publish a lot of content but to provide specific content tailored to your target audience and use the right platform to do so.
In his book, Vaynerchuk covers how to do this properly and communicate effectively with your followers and customers on a deeper level through cyberspace. By reading this book, you will learn how to create memorable and unique content that stands out from the competition.
The name of the book: The B2B Social Media Book
author: Kipp Bodnar
Kip Bodnar, CFO of HubSpot, writes about ways B2B businesses can generate more leads and conversions through social media marketing. There are practical methods you can use to increase your followers and improve your ROI as different social media marketing strategies for B2B businesses.
Frequently Asked Questions
- Who is your audience?
One of the best ways to know the audience is to create an audience persona. You can create an audience persona by asking questions like what the audience is interested in, what social network they are most comfortable with, how old they are, what job they have, etc.
- What are you going to share?
In response to this question, it is necessary to specify the topic of your content first. If you have a handful of topics in mind, you can share a lot of content with your audience.
- Why do you want to be on social networks?
You may have more than one purpose for being on social networks. In this case, it is recommended that you focus on a small number of your goals unless you dedicate a team to handle social network goals.
Share your experiences with us.