In this article, we want to answer the question “How to write best SEO content”.
Chances are, if you’re reading this article, you know what kind of content you have, and you know how Google feels when it comes to writing the most important and interesting things for this search engine. Perhaps some time ago, you asked the site administrators which part of your important work is the most useful: marketing, advertising, or backlinks; But now we know that creating original content is one of the most important things on Google sites.
What is content creation?
Content is what you deal with every day; The funny clips or photos and product descriptions you see on Instagram, the podcast you listen to in the taxi on your way home from college, the educational videos you watch on YouTube, the digital books you read on your mobile or computer, and finally the article you are reading right now. All content counts.
So everything you see, hear or read in the digital world is considered a kind of content.
Now, if we want to write a comprehensive definition for content without giving examples of content types, we will come to this definition:
Everything that can be understood by humans and can be published in the context of digital or non-digital channels is called content.
Content production means creating everything understandable for humans.
Importance of content for Google
This popular search engine, Google, wasn’t very popular with users for some reason. One of the reasons Google is getting attention is that it values the content needs of its viewers. Google makes every effort to display the same content and the same purpose as the user.
So, among several or sometimes it is better to say, among hundreds of websites that have produced content about answers to questions that users want, he chooses the best and most comprehensive site.
Knowing what matters at Google, we now understand why we work so hard to rank and give the search engine the right to work hard to protect its audience and users. But maybe the question arises, what are the basic features and SEO from Google’s point of view and how can we produce content according to the search engine’s algorithms?
To be fully familiar with SEO, we recommend that you read the article What is SEO?
Role as basic and SEO content generation for better ranking
But what are the basic content characteristics and how can we write content that Google likes and wants? Stay with us in the next article to explain this point.
Basic content creation
The first question that may concern your mind is, what features should be the basic content that is part of the white hat SEO method that should be accepted by search engines, especially Google?
It’s probably a famous saying: Content is king! Have you heard But how can we build a media empire that controls the public and Google? Our content must have a chance to be king.
Here we mention 10 golden principles of content creation to help you produce original content that will help you become the king of Google. Together we will study these ten topics:
- Relevance: Content should be relevant to what the user is looking for
- Unique: Content must be unique.
- Trends: Our articles need to match the current needs of society.
- Update: Content should be updated continuously.
- Easy to understand: Understanding the content is very important.
- Compatibility. the content must be technically able to publish on social networks.
- Readability: The use of punctuation is very important for generating basic content and for increased
readability.
- Coherence: Essays should be coherent to show the overall treatment of a topic.
- Accessibility: The accessibility of content for the user is one of the necessities.
- Engaging: Your content should be engaging and engaging to users.
In the following, we will explain each of these cases with examples to make the matter clear.
1. Relevance
Content should have a meaningful connection to the user’s search intent, and most importantly, this connection should be understandable to Google. For example, you can’t expect that when a user searches for Chinese properties, the main home design page on our website will show up in the search results! Even the thought of such a thing seems ridiculous
2. Unique content
Another thing to keep in mind for core products is that the content is unique and non-repetitive. Your article should not be copied from other websites; When comparing the competition sites, there must be something new to say. In general, browsing the content of competitors’ websites reveals new and unpublished information in the general information area. It is our main resource to discover new, unexplored things.
3. Stylish or suitable for everyday needs
The content should be adapted to the modern needs and demands of the user and society. Google strives to meet the needs of users and considers our communication with trending issues and user concerns as a bonus to our website. For example, you should know that one of the most discussed topics right now is the Coronavirus.
4. Update capabilities to update content
If it has been a while since you posted the content, it is better to check and edit the content. One of the things that can help us in this situation is responding to users’ comments on different pages of the site. And in another way, for example, if we have an article about a legal or legal issue on the site and after some time there are comments about that law, we will write an explanatory comment by adding a section about the new law. For Google to see the update. Being about our content
5.Easy-to-understand or easy-to-understand text
In addition to the fact that the written language of the content must be understandable for the user, our content must be better understood by the user through the use of videos, images, charts, tables, and infographics. By using visual elements, we can make it easier for the user to convey the idea.
6. Shareability or content sharing
Another secret to creating great content is shareability. Content should be shareable on social networks. In addition to being able to publish on social networks, our site should be attractive to an audience that someone wants to share with others. With a little creativity in writing and visuals, it’s achievable.
Writing an interesting article encourages the audience to share the content.
7. Legibility or readability
Content should be readable using proper punctuation, font, and font color. The font and font color should be chosen, that first matches the topic of our website and secondly does not bore the audience. Sometimes certain fonts and colors tire the eyes, which can kill the audience’s desire to read more.
8. Continuity or continuity
Articles should be interconnected through an organized structure. For example, if we wrote about the properties of cinnamon in an article. We should have more articles. about cinnamon Properties of cinnamon for the skin Cinnamon appointments, etc., and link articles using internal links.
Establishing this connection has two very important positive attributes; First, we told Google that we were a go-to for that specific keyword and had produced a lot of content for it. Second, it becomes easier for the public to access similar articles. Regarding this subject, we can say that we must set up a basic and correct architecture for the substrate and the block for the SEO of our site.
9. Access or facilitation of access
Google wants our website not only to have quality content but also to make it easy for the user to access menus, categories, columns, etc. Example: Content should be relevant and appropriate categories.
10. Engaging
The content should be effective for users and readers and can attract the reader. We can measure this impact through user comments and content sharing.
We follow all these principles to finally be able to get more from our website. If we have a website for the store, we can say that we were able to get more sales. But to sell more, in addition to creating original articles and the following SEO, we need knowledge and information about the sales process to increase the profit from sales.
Up to this point in the article, we have used keyword phrases several times. But what is the meaning and application of these keywords that are essential for the production of original content?
In which part of the text should it be used so that Google notices the correct connection between the different elements of our content?
What is a keyword?
As we mentioned before, the main focus of our text and articles revolves around the so-called keywords. First, it is best to have the right keyword definition to produce the main content.
One of the most important steps in creating original content is keyword research.
We can say that a keyword is a phrase that Google users are looking for an answer or explanation for. For Google to notice the correlation between your content and the user’s search, your text must contain this keyword.
The correct place to use keywords
Always remember that the use of the keyword should be done in its place, with the correct density, and with a principled method; Not all the places we think look more beautiful. It is necessary to use the keyword in 9 parts of the text to convey to Google the connection between the word and the content. These positions are as follows:
- Title
- Meta
- The first paragraph
- Headings
- Media Objects
- The last paragraph
- Listings
- Connection
- Reference
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The role and position of keywords in the title and meta
The positioning of titles and meta descriptions is very important and necessary to produce the main content. As we mentioned, keywords should be used in titles and meta. The title and meta should not be too long. Acceptable characters should be written in such a way as to communicate the topic being discussed to the audience. It should also be engaging enough to encourage the audience to read and click. To make the title interesting, you can use numbers or create puzzles and questions.
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The position is the position of keywords in the first and last paragraph
Pay attention that the keywords in the first and last paragraph should have a regular and bold part. In particular, the keyword should be at the beginning of the paragraph and should not be other than the first three words of the text.
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The place of heading
We use keywords in H1 to H6 headings as much as possible. Also, you can use LSIs recommended by Google for your titles.
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The role and position of keywords in the list
Lists can be used in two ways: group lists and bulletin lists. Using lists in Content is important to Google because it helps users understand the topic better. The point to note when using the list is that between the headings and the list must write a paragraph or a few paragraphs of brief explanation, and the end of the article must use a colon (:).
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How to use keywords in images
Besides seeing that the images used in the article must be related to the topic being discussed; The keyword must be used in the image’s alt text or image alt tag. Better to use unique and high-quality images to get more attention from Google.
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link building
Use appropriate and appropriate words for communication. In another context, you can use a keyword on the page you want to approach by including anchor text such as “here” so that Google recognizes the relationship between the word “here” and the desired article.
So far we’ve discussed keywords and how to distribute them. But which tools can we find these keywords and their search rates?
Keyword extraction tool
In this section, we are going to introduce you to tools that will simplify and simplify your process of keyword download and validation. These tools include the following:
- Google Trends: Google Trends is a keyword search speed comparison tool.
- Alexa: Alexa is one of the most popular tools among webmasters, which is very useful for keyword extraction
- Keyword Planner: Keyword Planner is used to finding similar keywords.
- Wordtracker: A free tool to extract keywords and search terms.
- Ahrefs: The difficulty and search volume of words can be known to some extent through this tool
- Keyword Everywhere: A tool that shows keywords that are relevant to you. Also, using this tool, you can get the queries that users are searching for the same keywords.
A tool to guide you in selecting keywords for SEO content creation.
What we have described so far is to show the relationship between the content on our site. So we can create basic content that makes our site articles meaningful to each other.
But the question is, how do we make this meaningful connection with the outside of our site? Perhaps the first answer that comes to mind is an input or output connection.
But how does Google recognize your site for a specific keyword among so many different anchor texts?
The answer to this question can be summed up in two words: content signature. Now let’s get to the question of what is content signing and what are its benefits.
Content signature
A content signature is a phrase or part of our text that goes up to a paragraph and is unique. Content signing features include:
- A content signature must have meaning independent of its preceding and following characters.
- Be unique and don’t be a copycat.
- It is better to use keywords in the content signature.
- Writing principles such as punctuation and correct wording must be followed in this signature.
The feature for us in this content signature is that we can use this signature in the text of the reports and the external linking process. With this method, a meaningful connection is made between our site and our published content outside the site, and Google understands this connection very well.
Content planning
So far, we’ve told you most of the things to follow when creating basic SEO content. But despite all this, without a plan and a plan, how much can we believe that our chosen path is the right one and we will not make a mistake? Before implementing this policy on our site, we must have a written plan in place. Planning is the key to achieving the goal, it makes the path to the goal smooth and helps us overcome challenges.
Now that you are familiar with the principles and rules of SEO content writing, you need to know some terms that are commonly used in content writing.
Rules for writing content
Basic content production is the central discussion of this article. What should we pay attention to so that our content is based on Google’s point of view? Creating content that gets credit through Google can help your business thrive by bringing in more customers. But there is a small nuance in this matter. What is the line between attracting customers through content and advertising? Read the answer to this question in the article: “What is content marketing?”
Most used content writing terms in SEO
The following terms are good to know for basic content writing so that you can better understand the meaning and meaning of each term when you come across it:
- Keyword
- Pkw: Important keyword
- Anchor Text: Link to another article
- Coherent: Scope and integrity in the treatment of a subject
- Context: Thematic nature of the text
- Concept: The concept and meaning of the content
- Pillar: An article that connects a relatively broad column or its subsections
- Cluster: An article or piece
- Keyword Stuffing: Filling multiple pages with keywords
- Neighbor Content: Content used near media elements or hyperlinks
- Co-citation: Use relevant keywords around the linked word
- Cannibalization: Similarity, the display of two or more site pages for the same keyword
Now it’s your turn to share your experiences with “How to write best SEO content“. Dear friends, you can write us your opinions and experiences in the form of comments so that we can learn from you.
Frequently Asked Questions
1. What is the content?
Anything such as text, video, podcast, the words we say or hear, the movie we see, etc., which can convey a message, feeling, event, etc. to others, is content, content can be valuable when Creating a sense of satisfaction in the audience.
2. What is content creation?
Content is anything that adds value to the reader’s life. These values are provided by helping the audience to do their jobs better, making them more accurate, entertaining them, and educating them. Is it really like that and content is just production and production is just textual content? The answer is clear! In today’s world, the ways of content production have become very widespread, which we have mentioned in this article.
3. How much content should we produce daily?
Depending on how much content you upload to your site, Google will rank your site. We provide you with the answer to this question with an example. If Google checks your site every other day, it is good for you to produce content every other day, and if it visits your site every day, it is good for you to produce content every day.
