Anyone who has just started a business should read this article, as we will talk about the basic rules for choosing the right brand name and logo.
Do not forget that whatever name you choose for your business, you will be known by the same name forever. Therefore, the right brand and logo will have a big impact on the personality of your brand.
If this name is appealing and meaningful to the audience, it will come to your business to know your services, but if you did not do the right thing in choosing the brand name and chose a meaningless or very superficial name, you certainly can not achieve the initial satisfaction and trust of the audience. So we suggest you read this article carefully.
tips for choosing a brand name
Several constitutions for choosing the right brand name and logo
As you can see, your brand will determine the fate of your branding and business. Especially in today’s world, with the help of digital branding, you can present your activities and services to the whole world, and if your brand name is not attractive, attractive, and reliable, it can not attract the attention of users.
Given the importance of this topic, in this article, we are going to talk to you about the rules of choosing a brand name. Consider a few important points to finally make the right and ideal choice:
A brand must have meaning and concept.
The first rule in choosing a brand name is to discuss its meaning. Unfortunately, we know many businesses whose names do not mention their services and of course have no audience-specific meaning. If you choose a name that in one word can convey your goals and values to the audience and create an initial sense of trust in it, you will win in the field.
The brand must be completely different from the names of the competitors
It is advisable to list all the competitors in your business and then work on choosing your brand name. In this case, you know which names are chosen and how to proceed to choose the name so that there is no semantic or even apparent resemblance between your brand and the names of the competitors.
The brand name must be registrable
The third constitution for choosing a brand is that the brand name must be by the laws of the state. Of course, this will help organize things. You must choose a name approved by state law and then complete the registration process.
The brand must be available
Another issue in choosing a brand is that it must be accessible and understandable to the audience. However, until the user can pronounce your brand easily, he can not remember it. Therefore, simplicity, understandability, interpretation, and easy pronunciation of the brand are among the key factors in choosing a brand name. If this name is ambiguous because it will not be known to the audience, he can not remember it.
The brand must be consistent
One mistake some capitalists make is changing their brand over time. This causes a lot of damage to the brand. Suppose you have decided to change your brand after 5 years. Do not forget that a new name means starting a new business and it is impossible to convince the audience that these services and your business are related to previous services because the new name will evoke new goals and values in the public consciousness and gradually, forget your previous business.
The audience will need a lot of time to believe that you have just changed your name and there has been no change in your business and services, but you have promoted these services in the best way.
Use a visual example to design the logo
When choosing a brand, be sure to look for monograms and visual patterns. In general, the brain remembers 90% of its information through sight. So if you can design the logo in such a way that a picture is very beautiful, readable, and meaningful to the audience, the permanence of that name in the mind of the audience will be much longer. Therefore, in choosing a brand name, act in a way that will allow you to use it in logo design.
The brand should be simple
Simplicity is the basic principle in logo design and choosing a brand name. The simpler but more attractive your logo design is, the longer it will last in the minds of the audience. Suppose you have your brand name and logo design engraved on a billboard.
If simplicity while charming in this logo waves, people will pay attention to the brand and name of your business from a great distance and will remember it. But too much complexity in choosing the name, geometric shapes, and colors will take a long time to establish in the mind of the audience.
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