Branding tools and techniques

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Branding | At first glance, a company’s brand seems to be a discontinuous set of visual elements, ideas, vague phrases, and marketing strategies. However, when you spend a little time focusing on your branding plans and focus on creating a coherent brand strategy, all of these scattered elements become a clear picture of the systems that make up the relevant systems, all of which are key aspects. They cover your brand.

These interconnected systems form the core of your brand and can help you identify the work of each of the related departments.

In addition, this brand system provides you with an intuitive way to show the hierarchical structure of your branding elements, and you can use them to plan better.

As time goes on and you build your system, you become an expert in your brand and now you can achieve higher levels and better horizons. The steps below show you the simple steps to creating a brand identity system.

Training topics

brand development tools

We start our work with the sun, which is the mission of your company

Before you start thinking about your brand, you need to have a good understanding of your company and its goals, as well as how it interacts with the environment. Your product and business model are part of what you want to do, but the first step in your job is to determine your mission. A company mission or mission statement determines what the company should do, why it should do it, and what its beliefs are. This statement does not have to be a full page or even written in a few paragraphs, but it should clearly explain your company’s philosophy. The most important thing when writing a mission statement is to realize that you have not yet taken any action and have not yet sold anything. By creating a mission statement, you can create guidance for your company in the early stages and raise awareness about how to think and plan.

Structuring the first system – logo design

The first and highest step you need to take in your system is to design a unique logo or brand.

Your logo should be as close as possible to your mission statement, as it will determine the rest of your branding path, but it also requires a strong visual foundation. Having a mission and brand statement begins with visualizing the values, philosophies, and goals you are pursuing.

Your logo has important components: The first part is the symbol or image that you choose so that you can show your company, then the name of your company, and finally the tag line (slogan) of your company that should be next to the design. These three items form the core of your branding strategy, and along with them, the next stage of your journey begins.

A galaxy full of ideas, visual identities

A logo or brand logo is the first step in creating the look of your brand, But here we need more work until this sign becomes a complete concept. This is where your brand visualization comes in and you need to give life and color to your logo and then use your brand to introduce your company image. A corporate visual identity is built on several key components. The first is to have a color palette, which is a very important point and can give your customers and contacts a visual signal about your company’s goals and beliefs. The next step here is images that include your logo as well as other visual cues that identify your company. Visual identities also include things like textures and materials and are often rarely examined but are of equal importance.


If you are selling a physical product, these visual cues will affect your packaging, even the design of your office.

Word visualization time – typography

Some people believe that branding comes to an end when they can design a great logo that is visually very beautiful and amazing. While this may not be necessarily the case, it does cover many other important aspects of your cohesive branding.

Typography is not just about drawing and coloring letters, it is about trying to make your message clearer.

In addition, typography helps you to create moods and sets of bodies that by connecting them, viewers subconsciously understand their relationship. In addition, fonts have a lot of power. A font with a soft line and sharp edges can tell your company audience that your company is looking for development and foresight.

Broken and persistent fonts create a sense of home, friendliness, and lust. No matter which typography you choose, that part complements the visual aspects of your brand and can enhance them.

Take a short break from star-studded brand-building

By visualizing the elements of your business, it’s time to take a short break to develop your corporate business and branding issues. You may think this is unnecessary, but part of a brand-building plan is to have maximum confidence in all the components of your brand and put everything in its proper place as much as possible.

This includes business topics, letterheads, business cards, presentations, corporate uniforms (if you use them), product packaging, and other signs. These branding topics can help you to spread your brand among your audience and introduce them to consumers and help to create a more direct connection between you and your audience.

Getting up – creating a strategy

With each topic in its place, now is the time to think about creating a big picture. Your branding system is created to help better coordinate your strategy and therefore makes it easier to get started. By putting visual elements in place, building a corporate identity on the social network, corporate website types and public events becomes dramatically easier.

In addition, your brand will help you get to know your audience better and build a closer relationship with your mission statement.

More importantly, you can not examine your brand strategy as a separate issue from your company. As you build your system, you need to keep in mind how each part of the puzzle can help you achieve your goals, as well as how to get the right audience to you and maintain your position. You help in the market.

By increasing your understanding of the topics as well as gaining a comprehensive view of your marketing, you will be able to avoid many of the problems that arise in the wrong branding path. Considering each of the branding elements as separate elements can lead to inconsistent and inconsistent marketing practices and send confusing messages to your contacts and cause you to lose sales. Brand design can help you to have a special guide in this journey and with it, create a coherent strategy and you can go from designing a logo to building a brand that is online everywhere!


Instead of satisfying all customers in any way, big brands put themselves in a position where only the needs of some customers meet a certain part of the market with a different solution.

Information we need to gather from target market customers

  • Where do your potential customers and current customers live?
  • What are the characteristics of your customers in terms of demographics (age, gender, educational status, etc.)?
  • Identify their behavioral patterns. List the things that motivate and engage your customers.
  • What do your customers care about?
  • What motivates customers to decide to buy?
  • Do they come to the place to shop or do their shopping by phone or online?
  • If you offer a warranty or after-sales service, will more customers choose your products?
  • Do customers care about price in the first place or is their decision based more on quality, comfort, and other values?
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Once your customer history, competitive position, and distinctiveness make customers choose you and only you become clear to you, you can adjust your positioning statement.

This statement describes which specific market segment is filled only by your products. After setting up a positioning statement, use it to direct your branding and marketing efforts throughout the organization. But before you set up your positioning statement, answer the following questions?

  • Is your distinctive feature unique and difficult for competitors to emulate?
  • Do customers notice your differences and advantages?
  • Are your products in line with cultural and economic trends?
  • Do customers believe your claims about your products?
  • Do customers believe your claims about your products?

Avoid these tips in the positioning process:

  • Do not try to get a position that has already been filled by another brand
  • Do not base your position on a distinction that you cannot support
  • Do not base your position on features that are not controllable. For example, never say that you are the sole provider of A service unless you are the sole provider of A services with legal protections.
Today, trading and building a successful business is very different from the past, and in some ways, it has become harder and easier. Branding can be a useful tool for naming products, services, and even yourself.
In today’s tough competition it is very important how you lift yourself. Therefore, knowing the important tools of branding can be essential for any human being who wants to experience success and be one in the world today.

This article tries to teach you how to build a great brand for yourself and what you need to do for branding. Of course, this information is empirical, and using them can help anyone advance their goals.

What are brand development tools?

Branding is a promise in the form of a product and you have to be committed to the promises made.

Also, with branding, managers, and industrialists identify themselves as end customers, and the more this knowledge, the better the branding. The result of the branding process is the feeling that is created when hearing the name of a particular product or service in the mind of the customer or a person who is familiar with that service or product.

How much people know about a product and what characteristics they have engraved its name in their minds shows how much branding has been done for that product and how professional and successful branding has been.

Tools that can be used as the main foundations of branding:

For branding work, managers must be able to communicate with their customers and thus provide themselves and their services. Without a customer, branding makes no sense at all. But what is the tool as an intermediary between the customer and the product or manager that can be used to create branding?

Advertising tools, brand introduction, and their advantages

Perhaps the first thing that comes to mind for branding is the introduction of the product in a way that can sit in the mind of the customer and can meet the needs of the customer in a way that addresses the shortcomings of similar products.

In principle, these ads for branding should be exaggerated and honest; Because in the end, the customer can determine how close these ads are to reality by consuming the product or using the services, and the customer’s opinion is very important.

It is better to use a special slogan for the product in the field of branding through advertisements. This slogan should indicate the presence of something special in the product that can be a sign that the product is different from similar examples. Public and online media are the best tools for advertising.

Customer service is an important tool for branding

The purpose of the customer is to buy and use the services and products to use and customer service is an important tool for branding.

Maybe advertising is not as important as quality and service. In terms of branding, it can be effective when the customer reaches the promises made during the advertisement and is satisfied with the product with the attitude that has been created for her in the advertisement. Branding should use this tool by providing desirable services to the customer and engaging the customer’s mind with its quality for a long time.

Creating good public relations is a good tool in the field of branding principles

Customers of a product or service should be able to easily communicate with manufacturers and managers. This method can also be used to communicate well with customers. Customers can help in creating branding and eliminating possible flaws.

Respecting consumers and providing after-sales service is a very important tool in branding. It can therefore reassure customers that managers care about their presence in the process.

Creating the right packaging for your product or service is an important tool in branding

The first thing that catches the customer’s eye when buying and visually satisfies the customer is the proper packaging of the product. The more specific the packaging, the better it can be remembered and the more effective it will be in terms of branding.

Also, if you can use your advertising slogans or brand signs, especially on the packaging that can attract more attention, it can make people feel good. Packaging is an effective tool in the hands of branding that should be used for this purpose by experts in this field who have artistic and psychological tastes.


The issue that drives branding is delivering services and products to people in the community. The larger the community, the better the branding. If good sales can be made in the target markets and its quality is assured, branding will undoubtedly take place.

One of the most important tools in branding is time

If you look at the specific and prominent brands in the world, you will see that they have reached their current position over time. A product must be produced, it must be promoted and sold among customers and people in the community for a long time, people must gradually become aware of its special advantages and it must be quietly placed in people’s minds. This is because the branding process is time-consuming; Of course, it should be borne in mind that the more branding tools are used to advance the goals, the faster this process will be and the faster the branding will take place.

Branding is the style and strategy of the business, you may believe that branding is the advertising you see in the world around you or managing a part of the business that somehow leads to attracting customers. Others may see branding as complementary knowledge that aims to achieve a business goal, increase sales, and ultimately attract customers. However, which branding concept is correct? Advertising or additional knowledge !? To know what branding is and how you can choose your brand, stay with us until the end of this article.


What is the meaning of brand development tools?

Branding is one of the special and pure cultures in the business world that determines the main strategy of a business by the main standards.

Branding leads to maintaining customer value and is not just about presenting a visual image of a new product. Simply put, the concept of branding focuses on the establishment and the type of attitude that is created in the customer’s mind.

For example, the type of brand you choose should be such that the customer sees it, and sees the style and context of your work, if your product consists of stylish and beautiful packaging, your business class will go higher and stay in his mind. The freshness and modernity of the product are also what attracts the audience today.

Therefore, choosing the type of brand will depend on our creativity and the way we present it, and it will always be a unique brand known to the audience.

Features of branding versus marketing

Branding knowledge is a bit different from marketing, imagine a new product being offered by a company. Branding knowledge believes that the selected product should be through specialized items and branding, such as A unique design that differentiates a new product from other products with a professional logo as well as a special feature that shows the difference, should state the best product in a way that the customer knows the best product while marketing knowledge believes that All customers, in terms of sensory and perceptual focus, focus on a product and value it.

Therefore, what is more, important than anything else is the brand history, which with all the items in the branding over time leads to the superiority and value of a product and ultimately it’s brand.

How do brand development tools?

If you pay attention to the important products and famous brands of the world, three things are visible in them! Advertising, coherence in product type and its value!

Marketing and advertising a product in all media such as Television, magazines, books, and the Internet caused a kind of branding of products, and at least this form of advertising helps the brand to last.

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Also, if we want to focus on the concept of branding from the customer’s point of view, it will be that a customer helps the brand to survive by consuming the product. Because by consuming it, they identify the product in a way and talk to others about how to use it and its quality, and eventually the people around them will be encouraged as a chain to the brand of that product.

Remember that the quality of a product is ultimately what can guarantee the longevity of a brand for many years, and customers are the ones who want to choose a brand that is well-established and well-publicized and make sure that it lasts forever. They remain faithful to it. Therefore, the product itself, after advertising and introduction, plays the first and last letter in branding.


The success story of professional branding is the coherence of the products offered.

This product is distinguished from other competitors by several important elements and its relative quality will be visible in every way, at which time it can show its superiority over other competitors’ products.

You also need to know: The sustainability of branding depends on the community, the type of brand and the relative quality of the product, and its marketing method, so when a product can consistently have a positive impact on the customer and achieve a positive result in media advertising and marketing, it can recognize the concept. Induce branding to the audience.

When designing a new brand, you may simply drown in a multitude of tasks. Because brand design is so diverse, entrepreneurs and business owners may be confused when it comes to getting the best work done, or making unplanned decisions that affect their overall design.

However, starting a company may be the easiest part of the job, and bad branding can even hurt your chances of success. So the question is, how can you avoid the issues that arise when building a new brand? Things go more smoothly when you think about the processes of doing branding work in a row.

Instead of doing different things, like building a pyramid, you should focus on the basics, where the early stages are at the base and the later ones are added to make it look bigger and bigger. Here are five steps you can take to create a unique and memorable brand!


Identify who you are and focus on that. Always remember what your company and brand is for

Step 1: Think about your business

The first step in branding, and perhaps the most important step, is to lay the right foundations for your work so that the rest can be done.

The process of building a brand begins long before you draw the first plan on paper, and the real work begins when you define your mission statement and ask basic questions about your business.

The first step here is for you to identify the values you believe in for your business, decide on your goals, and finally formulate a definitive mission statement based on them.

During the early stages of branding, it is important to ask yourself these questions: Why are you doing this business? Where do you hope to go after that? What are your needs in this way? Who are the activity market and the competitors in this market?

You do not need to create very long text, but you do need to have a clear connection to what you want to do and know where you want to go next. Identify a set of specific values and missions that will help you understand the basis of your work and what your brand represents, as well as how to express that brand.

Step 2: Create a brand identity

With a solid foundation for what your business does, you can think about your brand identity.

This step begins with finding a name. It is usually best to choose a name that is relevant or relevant to your field of activity as well as the mission you have chosen. You may come across companies that have chosen unrelated letters with their business context, but do not rely on this method, because you can create a brand without a clear connection and clear identity of your employer.

Think of words that relate to your business here, and try to choose connections or coordination between them and your company’s values and mission. Many letter-making companies use artificial intelligence as well as machine learning to create letters that are unique in addition to communication and also follow a specific strategy.

Although choosing a name is a very important part, it is still important to have a strong identity that can relate to your work.

 Build a strong foundation for easy compatibility (Branding tools and techniques)

Growing a business means that you now have bigger markets and more people coming to you.

This is a very natural process, but if you do not make a consistent and strong effort to grow your business, it will be very difficult for you to continue. Have a small but innovative business scale so you can attract loyal customers to act as your brand ambassadors.

When you take the time to build a strong relationship with your customers, they often make up for it by coming back to you and also introducing you to others through word of mouth.

When you first introduce your brand to the world, you need to create a clear prioritization for your target communities and your products and services. Interact with your customers, this interaction will surely be answered by maintaining loyalty, encouraging them to talk about your brand to others, and introducing this brand to others.

This is especially helpful for your organic growth, which means that no matter how long it takes for your business to grow, the community of people around your business will help you in different ways and at different times. Reach your goals.


Your logo is your business card, when you want to design it, try to have a simple mental connection to better understand the audience.

Step 3: Create a visual image of your work

Once you have created a specific identity, it is time to share that identity with others in the world. Your logo is a very sensitive and essential part of your branding process, and it gives your audience a visual understanding of your work, so they can learn about your work and your mission using your brand design.

If you have enough budget, you can use a graphic design or hire a programming team, but this is not always the case with startups. If you are looking for a simple yet powerful way to design a logo that reflects your work, you can use other tools such as Tailor Brand to get acceptable results and a unique logo at a reasonable price.

Keep in mind that, like your name, your logo reflects who you are and can provide a clear picture of you and who you are.

Step 4: Create your visual language

Your logo seamlessly builds a strong visual identity for you, but this is just the beginning, and it’s the starting point in your branding process. Now and at this point you need to think about how your brand interacts visually with the audience.

Unlike writing or audio topics, your brand shows others almost everything your business and company does in print or online. As a result, you must choose a coherent visual language that is compatible with your target community so that you can communicate with your audience.

Think about all the working aspects of your logo and see how you can port it across different platforms and connect with more contacts. A very important and vital tool that you can use at this stage is your brand booklet.

This guide can give you clear instructions on when, how, and why your branding issues are at different stages. More importantly, this section can ensure that your brand is always displayed in the same way, and therefore create consistency in your marketing efforts.

Step 5: Choose the best channel to connect with the world

Once you have completed all the steps of your branding, now is the time to think about introducing it to the world. This step starts with reviewing all your contacts and your brand should be a shareable idea for all of them.

Before you start advertising, posting, or any other type of marketing activity, it is best to look at the preview phase to see where they can best allocate resources.

If the target audience includes everyone on social media platforms such as Facebook or Instagram, you can design strategies to send them more posts or ads, or otherwise, look for paid websites or ads. Go another online.

Finding the best and most accurate channel can help you easily reach your audience, which helps you build your brand and grow your audience community organically and effortlessly.


Sharing your brand shows your audience that you care about their needs.


Whether you are starting a new business or re-optimizing an existing brand, building a good brand is one of the first and most important steps. Designing a quality logo is not as easy as you think, and the cost of doing the wrong logo design is much higher than you might think.

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Logo design is an integral part of your brand, and it is the first thing your customers encounter when they come across your company or brand name. If you want to design a logo that achieves the desired result, you need to look at your past work.

All large logos, regardless of their brand name, represent a few key things in common. In this article, we present five essentials for brand success.

1. Simple

From the beautiful and inspiring Coca-Cola logo to the simple and clean design of the Google brand, the best logos have always been the simplest. Simple logos are instantly recognizable and therefore immediately visible to the naked eye, and stand out more than complex competing brands.

At Motto, we spend a considerable amount of time simplifying all the symbols used in the logo. For those who do not have an art education, the simpler the form, the easier it is to understand, and therefore the simpler the form should be.

The logos we design need several weeks of work. We check the sound of the logo every week, logos that customers may have never seen. This is an effort to ensure that we can provide the best and greatest logos to our customers, truly unique logos.

Logos are icons and symbols, they must be timeless and they must be based on the same desires and concepts that your business offers.

2. Having a relationship

The best logos are the ones that show your brand well. Think of logos you’ve ever seen and loved, from the inspiring IBM car logos to the simple Apple logo or the famous Nike curved line.

Of course, this is not all that the logo does, images, ideas, colors, type, and expression of the logo are also placed next to the logo so that you can create an image of yourself in the minds of your audience. It’s the showcase of the company and over time it will show you everything you have done, but make no mistake, brand investing is not just about designing a brand, you need to constantly support what is relevant in the market.

3. Ability to remember properly

All large logos, no matter what company they belong to, present an image that is instantly recognizable and easy to remember.

When you look at the icons of these logos, you can remember them without any help, but you may need help to remember the field of activity or the products they offer.

For example, companies such as Ford, BMW, Volkswagen, Target stores, Best Beauty, Starbucks, and Amazon, each have their image, and when you see them, you immediately recognize these brands and you can understand which company each is a trademark and maybe You have even heard their names.

This coordination in these brands is not something that is easily created and no effort has been made for them, but behind them is a lot of effort, investment, resources, and strong will.

4. Being scalable

The best logos are easily scalable, meaning that enlarging or reducing them does not pose a problem for their designs. Scalability is important even in the age of the Internet when visitors to a corporate website use a variety of tools, each with its screen.

5. Being privileged

Having a logo similar to other companies that mislead your audience is very dangerous and can do a lot of damage to your brand image.

The best logos should be the most distinctive – Apple’s Apple logo can not be mistaken for other companies, and the Coca-Cola logo can be distinguished from any other beverage company.

Once you start your business, you will be responsible for all aspects of its operation, from the address you put up on your factory door to the way you treat your customers. As a business owner, you are also responsible for improving the quality of your branding operations, and the logo you design plays a very important role in the success of your brand.

Branding tools and techniques

1- Identifying and creating a brand position or brand name

Before entering the market, a product, product or service must think about what position it is going to create for itself. It’s like going to a party. When you want to go to a great party or celebration, you think about where you put yourself at the party or where you sit to be better seen.
The market is just as crowded and bustling as the celebration. So it is very important to find the position we want to have in the market.
For example, if you consider the Calais brand, it says I’m looking for a place where people do not want to use fatty yogurt or fatty dairy, so Calais Irish yogurt is in this position. Therefore, the first and most important and key issue is positioning.

2- Maintaining this brand and increasing brand value

There are several loyalty activities and programs. Programs in the field of customer care that you ask your customers about at least two or three times a year with a medium or an event.
So the first part is building the right position and identifying the right position and creating it, and the second part is when we created that position and put the brand in that category, we have to work to maintain and increase its value.

3- Planning and implementing brand marketing

We also have to market the brand itself. Retrieval is not just about products, goods, and services, it is a discussion that leads to sales, but the part that is related to convincing and loyal the target market and customers to a company is the marketing that we have to do for the brand and it is the same activities All we have to do is get exactly the tools we need and we have to find the tools and work on it

4- Measuring and interpreting brand performance

Has our brand reached the strength we wanted in the market? Has our brand been able to gain a special place in the market? Has it been successful in measuring the position it first identified? What is the penetration rate of our brand in the market? These are all factors that need to be addressed.

These are the four characteristics of brand strategy management, and any brand that wants to succeed must think about these four characteristics and ask questions of itself, its organization, and its customers.

For major branding, you need to consider the elements of brand building. 7 key elements of Branding tools and techniques:

1- Brand name:

How do you choose your brand name? How do you define it to fit the needs of your target market? Choosing a brand name is one of the key points and should be consistent with the mindset of the people who are going to be your customer and buy your product. The brand name is the basis of brand-building elements.


2- Brand logo and symbol:

A logo is visual communication that is supposed to convey the nature of the brand, the quality, and the services that we provide under the umbrella to the audience through the image. Think of the different brands you know, and by thinking about each of them, images of their logo or the nature of these businesses come to mind.

So we must build the elements of brand visual identity, which is one of the elements of brand building, based on the nature and quality of the brand.

3- Domain name:

Our brand internet domain name should be related to our brand name. What should we do if we have already chosen a brand name and are not able to register an internet domain? By visiting and entering your brand name, you will be introduced to domains that are free and have your brand name on them.

Therefore, matching the domain name with the brand name without the slightest additional elements is very important. You need to use all your power to register your brand name at the contact points, where people are associated with your brand.

4- Brand literature (advertising slogan):

Advertising slogans should be at least 3 and at most 6 words because the brain can remember. How can you define your business in 3 to 6 words and convey the mission of your business and brand to your audience?

We can not claim to be a strong brand, name, or domain, maybe I have a very nice logo and visual identity, but in the field of brand literature and slogans, I am a weak brand, we can not talk to our audience, the audience can not hear my brand name Understand in less than 10 seconds in 6 words what problem I am going to solve for them and where my business is going to take them and what part of the audience’s life is going to improve.

5- Brand character and personality:

If your brand were to be a person, what would it look like in terms of personality? What characteristics of people did that character have in mind? Was it reliable? Was the man physically handsome?

Did she use the right words when speaking? Was she honest? Was it attractive? Was she a professional and was she at the best level of her career? You should pay attention to how your brand character adapts the human characteristics of a brand to the real life of its audience.

6- Brand song:

Does your brand have a specific sound and when your audience hears your brand sound, your brand comes to mind? Thinking about the Bhutanese brand and the slogan “Safe Choice” in your mind will evoke the sound of the Bhutanese brand song.

It is called a “jingle” or brand song. Is your brand melody made? Is there a formula for it? To have a brand song, you do not need to go to prominent composers who will compose a melody for you, there are many sites where you can find many songs with a simple search.

Whatever song you choose for your brand, you should only use that song in your brand. Whether as a sub-video or as a sound for your brand motion logo.

7- Brand media:

From what tools and facilities does your brand convey its message to the audience? Designing brand media, in cyberspace and cyberspace, can be very effective in identifying and shaping that brand. Packaging is part of the brand media in consumer goods and goods that are considered consumer goods in the social field. In the discussion of services, the behavior of a service packaging team of that brand is also.

Virtual media such as email marketing, website, SEO, social media, and… should be formed in the design of our brand media.

Importantly, a successful brand must use at least 21 media items to convey a message to its audience, which can be in the form of webinars, pdf files, checklists, and more.


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1 Comment
  1. ali says

    thanks from this education

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