The psychology of color in branding
The psychology of color in branding is one of the most important issues that overshadow your brand in every way. Each color has a specific psychological burden, and for this reason, psychologists believe that we can recognize part of the mood of the people through the type of colors chosen for clothing, workplace design, bedroom design, and even personal items.
Given what has been said, one should not discuss the psychology of color in branding Our goal in branding is to be able to keep our brand name in the minds of a large number of users and as a result, we can gain a lot of customers in marketing.
To do this, we must do the right thing psychologically, because whatever can draw the audience’s attention to our brand, in fact, will guarantee our brand. Therefore, in this article, we will talk about the effect of color psychology on branding with your dear ones.
What is the meaning of color psychology in branding?
From childhood, humans describe the objects around them, the environment, and even humans with the colors they see. In fact, color is known as a major factor in human reaction to the environment, which is why children, when they first make an initial diagnosis, go to their objects and even people to show their color so that they can convey the concept.
So colors have a profound effect on our moods, emotions, and even our reactions to our surroundings. To better understand the psychological impact of color on branding, it is best to state that colors can have a direct impact on the success of your branding and can dramatically enhance your branding.
In a global study of the impact of color on branding, experts found that approximately 90% of audiences’ initial judgments about a brand name were based on the colors used in the brand name and logo design.
For example, it has happened many times that we enter a new site and leave the site quickly due to the harsh colors used on the site or the busy logo design. Therefore, if we want to attract the initial attention of the audience and attract them to our brand, we must provide conditions for them to be curious about our brand.
So we need to take the issue of color psychology in branding seriously.
The most important points in choosing a brand color for branding
As we have said, the colors used in the brand name, as well as the logo, are the two main factors on the attention or lack of attention of the audience towards our brand and our services. Therefore, considering the psychology of color in branding and the role of brand color on people’s initial judgments about a brand, we considered it necessary to explain the following to you dear ones in choosing brand color:
Brand color will validate your activity
You must have read this article and realized that the audience’s initial judgment about your business is very much dependent on the color chosen for the brand and logo. In other words, the color you choose for your brand name will determine your credibility and this fact can not be ignored.
This may seem strange to you, but it has been proven in the discussion of color psychology to brand this rule, and all experts believe that colors can even control their judgment because they engage the audience’s emotions. So if you use the wrong color, the customer can not trust you.
Brand color is the personality of your brand
To illustrate this factor, let’s use an example. Surely we have all come across people in society who have used nasty and crowded colors, and this has made us think that this person is an unusual person because the colors she has chosen do not correspond to the custom of society.
Now when choosing a brand color, you need to consider this issue. You need to choose a color that does not shake the character of your brand in the minds of the audience. Depending on the type of business you have and as a result, the target audience, go for colors that can embody a healthy, strong, and attractive personality in the mind of the audience.
For example, if you work in the field of women’s products, you should pay attention to the feelings of women and consider this issue when choosing a brand color.
The brand color should be different from the brand color of competitors
One of the most important issues in color psychology for branding is that the colors are chosen to bear no resemblance to the color combination of competitors’ brand names. Otherwise, you have worked for the competitors and the audience will remember the competitors as soon as they see the color combinations in your brand. Try to choose colors that can differentiate your brand name from competitors.
Color combinations should be simple
Of course, if we can choose a combination of several colors for our brand name, the brand color will definitely be more attractive, but this does not mean that we go for nasty colors or crowded combinations of colors.
When choosing a combination of colors for your brand, do not forget about simplicity and purity. Bright colors have a negative effect on the audience psychologically and the audience loses attention to you.
The color of the brand is based on the type of your business
The most important thing about color psychology for branding is that the colors you choose are close to your business. For example, if you work in firefighting products, the colors used in the brand name should definitely be close to the color of fire, so orange, yellow and red are the best choices for you.
Or, for example, if you work in the field of flowers and plants, try to use yellow colors and different tonnages of green for your brand name, because the color of the brand will be reminiscent of your type of business.
In this article, we talked about The psychology of color in branding. However, we are of the opinion that we can still use your experience to produce a better and more comprehensive article.
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