Personal branding guide

By James Last updated Dec 4, 2022

We have been witnessing the trend of personal branding and its importance in our personal and professional lives for some time now. But what exactly is a personal brand?
Whereas personal branding is an internal journey to discover one’s identity, values, traits, and abilities. To achieve a happy and successful life Thus, a well-founded and dominant brand responds to the needs and expected benefits through reflection. must be cultivated.

Hubert Rampersad says about it: “Having a strong and authentic personal brand is a valuable asset in the online, virtual and personal era. By controlling your brand and the message it sends to others, you will be able to influence how others perceive you. It will help you develop into a unique professional and stand out from the crowd. “

Personal branding guide

In this regard, there are three approaches to personal branding.
The first approach is the yellow approach, here are some tips for having a strong personal brand, hashtag, etc. refers to general expressions such as

The second way is the buying way, in the sense that you will collect like a product that will fly for a hundred years at night!
“This is the plan of operation, you are sure to be rich, dress like this, wear a certain type of clothes, drive a car, even rent, instead of saying others give you a name, give you a nickname that people call you. By this name you are known

It really doesn’t matter if you’re an expert or not, you have to present yourself in a way that people know you and you’ll eventually become an expert.

But the third approach, which is the academic founder of Rampersad, presents a model for building an authentic personal brand, which, unlike the previous two approaches, believes in building a personal brand from the inside.

In this way, it states that to have a strong personal brand, we need a journey within and knowing ourselves, and by developing ourselves and our abilities and qualities, we create steps to build a personal brand.

Unlike the first two methods, which aim to achieve goals in the short term, the third method is time-consuming and develops over time, because people, unlike products, change, and the process of personal branding must be based on personality, vision, and change. . Be dynamic and change over time.

This approach, unlike the second approach, which chooses titles and attributes and quickly presents itself as the best, believes that first you should be an expert in your field and have skills, then you should do personal branding and presentation.

It is the audience that selects the headlines and content for you based on the experience and knowledge they provide.

At the beginning of building any brand, including product, organizational and personal brand, we need to research to know the following things:

personality, aspirations, available resources, capabilities, attributes, expected benefits to the audience, and the image of the brand category in the minds of the audience.

For this purpose, the best solution to arrive at the answer is to conduct qualitative research because the range of answers is open and it is easy for the audience to point out the points and problems in their mind.

As already mentioned, personal branding is not excluded in this case.

To create a true personal brand we must first know ourselves and travel within. In this journey we need to define the following:

1. Purpose and Vision
2. Desires
3. Strengths and weaknesses
4. Differences
5. Interests
6. Individual characteristics
7. Education, experience, and services that may be provided
8. Records and previous
9. Public and work environment
10. Location and required area
11. Brand image in the eyes of the audience

Items 1 to 10 are verified and characterized by self-examination and personality (at this stage, the presence of an expert counselor and trainer is useful).

It is at this stage that a person comes face to face with himself.
It should measure itself with four internal, external, knowledge, learning, and financial indicators and extract its value.

From the perspective of the audience, the brand image is the impression that the audience gets in their mind when they meet and get to know the person, such as their personality, characteristics, background, experience, knowledge, etc.

To discover your brand image, someone else, along with an expert, must conduct research in the form of in-depth interviews with various audience groups.

This audience group includes family, close friends, colleagues, customers, and people who have relevant knowledge about the person (know from afar, such as cyber fans, etc.).

The points in common between the interviewees’ words provide us with a general picture of the personal brand.

Finding the image of a personal brand about the brand of a product or organization involves many challenges, as people easily express their opinions and feelings about a product or organization.

However, the relationship and interest that may exist between the person and the audience regarding the person makes him control himself and prevents him from speaking the truth.

personal brand

There are several solutions to this problem.

First, to reduce the deviation, the audience categories and the number of respondents should be increased.
Outlier data should not be used.

Mentioned negatives and weaknesses are more important because people spend more honesty on the negative.
Very direct and surprising questions can make the audience reveal more points and reduce self-censorship (eg: their success is due to the relationship between the party and the father, etc.)

The personal image of the brand reveals the personality of the person and is very important to know the influence he had on the mind of the person and his audience.

However, to create the perfect personal brand, we need to identify the expected and ideal qualities that our audience expects from a person in the desired position.

In this sense, the audience will not be able to respond correctly or provide low-quality responses by self-checking.

For this purpose, the researcher must extract the appropriate image from the response of the audience and based on that, determine the benefits expected from the audience and the value that the individual can offer.

This information can be gleaned from weaknesses, discrimination, expectations, etc.

When retrieving this information from a candidate, it is important to move towards a personal brand and establish proper communication, and the interviewer must establish the correct relationship with that person before doing anything, and this may require speaking. Yourself a friend. Create a context for changing desires, weaknesses, and strengths.

The opposite of this behavior is to treat the person as an investigator and pressure them to get answers.
Between the two, the interviewer is not motivated and asks predetermined questions like a machine.

The difference in the results of these three methods, in the long run, is very large.
Lastly, the branding process is time-consuming and requires patience and regular monitoring.
It should be measured periodically and deviations from the goals and identity should be identified and resolved.
So we need brand builders who don’t see it as work and people who don’t want immediate results.

In this article, we talked about the Personal branding guide, but we think that we can still use your experience to produce a better and more comprehensive report.
Share your experiences with us.

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