Why will Apple’s first mixed reality headset cost an astronomical price?
A well-known and reliable analyst of Apple issues has explained which parts made the price of Apple’s first headset very expensive.
Apple’s first mixed reality headset is likely to be unveiled at the company’s developer conference next month. However, the price of this product will probably be between 3 and 4 thousand dollars. Now “Ming-Chi Kuo“, a well-known Apple analyst, has explained in a note what made the price of this device so huge.
In a new note on his Medium, Ming-Chi Kuo reiterated that Apple’s first headset will be unveiled at the WWDC 2023 keynote and that Apple is very much ready for the announcement. Ko says Apple has partnered with many companies to produce the device.
Which parts have made the price of the Apple headset expensive?
The most expensive collaborations are in the field of assembly with Luxshare-ICT, supply of micro-LED display with Sony, supply of two chipsets with TSMC, supply of product body with Everwin Precision, twelve camera modules with Cowell, and external power supply with Goretek, and this is the reason for the price increase. This device has been
Cowell’s company will probably benefit the most from the launch because of the 12 cameras it will give Apple. Ming-Chi Kuo also believes that the fate of Apple’s headset release will determine the amount of future investments in this market. He previously predicted that Apple’s headset will sell only 300,000 units in 2023.
So even if the device costs between $3,000 and $4,000, Cupertinos will earn between $900 million and $1.2 billion. Of course, the market is likely to grow given Apple’s long-term investment in this new product category.
The iPhone maker is also reportedly working on another lower-priced augmented reality headset that will allow more users to afford it. But we are still far from the release of that device and for now we have to wait