Types of personal branding

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Among the various branding methods, personal branding is one of the most popular methods that has been able to attract a lot of attention from business owners in the last two years.

It is interesting to know that when we talk about different types of personal branding, some webmasters and business owners think that they should go to celebrities if Tom Peters is the first person to introduce the term personal branding or personal branding. Branding is not just about specific people, each of us should consider ourselves a company that has a lot of power in branding.

I suggest you watch the following video before reading this article: 5 Personal Branding Examples To Inspire Your Brand


Any person in any situation can have a solid personal brand and as a result, must make every effort to introduce this brand to the world. Based on what has been said, we will introduce the types of personal branding in the following.

types of personal branding

Introducing personal branding

All the actions that are done in the direction of branding are to attract the attention of the audience and through this, we can introduce our brand name to a large number of people.

so personal branding is a process that aims to monitor and control the perception that others have of our brand.

We need to be able to create a true image of our brand in the minds of the audience by expressing the features and benefits of our products and services because this image causes them to have positive and negative judgments about our business and ultimately the brand equity. Will determine. So the process of personal bodybuilding has to go through our business process. It can not be stopped at one point. We must always pay attention to the discussion of branding staff. As long as we work in a profession, personal branding should be active and dynamic.

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In a general definition, Personal branding or personal branding is the set of promises you make to people in the community and you are committed to keeping those promises. As a result, people in the community will get to know you with these characteristics.

types of personal branding

Introducing different types of personal branding

There are different divisions for personal branding or branding staff, but based on an article published by the New York Times in 2011, we can divide branding staff into six categories:

  • Professionals

Some people prioritize their work success over personal success, so they try to be present on social media; Share their activities with people and in this way, they can attract the attention of users. Actors, artists, players, and in general all those whose jobs depend heavily on them, can go for this method of personal branding.

  • Friends

We all have friends in our lives that we can count on when needed. They have a lot of commitment to their friends and as a result, they help their friends in times of problems and trouble. You know many people in the world who are well-known for their commitment to helping others.

So they can use this feature for personal branding. Suppose an altruist who is known around the world for helping human society wants to run for office. She can use this feature as personal branding and attract people’s attention because people will believe that such a person has charitable activities and will help them.

  • Modern people

Some people are looking to experience new things and want to share everything new that comes into the world. Personal branding using modern people is also an ideal method. This branding is suitable for people who are looking for creativity and innovation in their work.

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Therefore, they try to deviate from the rocket path and experience everything new in their business, and in this way, they can introduce creativity and significant progress to human society. They are thinking that by providing special services they can attract the attention of all people and surpass their competitors. So modernists are more focused on the younger generation because they know that the younger generation also prefers to try new things.

  • Controversial people

If you are on Instagram, you must have encountered a lot of artists or capitalists who try to attract a lot of users to their page by creating controversial content. Controversies are generally divided into two categories. Some of them produce controversial content so that they can interact well with people by asking and answering questions, but the second group seeks to create disagreement because this disagreement causes more controversy and more users pay attention to their page. To attract. You have seen such a thing abundantly on TV shows. The host’s criticism of the guests is a clear example of this.

  • Connecting people

They are a group of people who have the power to bring people together. So we can use this group of people as team leaders to do teamwork. For example, there are types of business owners who like to introduce themselves as a friendly brand among the people and seek to tell people that they prefer friendly and cooperative relationships, which makes people quicker to Trust them and increases their satisfaction with their services.

  • Selective people

Another type of branding staff is known as select people. Some webmasters and business owners prefer to reach out to specific people instead of making the information available to all users and customers because they believe that these people can better help them in branding.

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