You must have noticed that when you search for a misspelled address on Google, you’ll see results that relate exactly to the exact word you’re looking for. Sometimes it goes beyond that, and in some cases, Google even guesses what you mean and what you need. He seems to be aware of your qualities and desires. Yes, all this is the result of the use of formulas by search engines, which will be presented to you in this article as Google algorithms.
What is Google Algorithm?
The Google algorithm is a complex set of rules on the side of this search engine that helps users to find what they are looking for.
These algorithms, along with various rating signals, are activated every day. So Google sends crawlers, or web crawlers, a mechanism to monitor all websites around the world for what they are about and where to display results pages.
With each algorithm change, some websites become popular with Google, while others lose the search engine’s interest. Sometimes, even large websites suffer from this neglect.
What factors do Google’s algorithms take into account?
Here are some of the features Google’s algorithms look for when deciding how to display and rank pages. It doesn’t explain much, but what it does determine is several things that determine the search results:
The meaning and purpose of a user search
The relevance of a web page to the question
Use keywords in page titles, heading tags, and meta descriptions
Quality and reliability of the content on the web page
Content freshness means that the site is updated from time to time
Technical condition and page speed
How the website works on different devices such as mobile and tablet
The geographical location of the searcher and the business
Number of natural and organic links to the page
Google algorithm name list
Becoming the best search engine in the world is not an easy task! On the one hand, Google should always be in constant development, and on the other hand, it should be able to grab the wrist of black hat SEOs. One should always think of one thing, which is to do whatever it takes to get the highest quality and most relevant content at the top of the results.
In this regard, Google has published various mechanisms, and we also intend to introduce you to the Google algorithm name list in the continuation of this article:
1) Panda algorithm
The Google Panda algorithm, released in February 2011, is a mechanism focused on combating spam and duplicate content. In general, the Panda algorithm focuses on getting Google users to see the best websites in the top results after searching for a phrase. For example, the slow loading speed of your website can be one of the reasons for low results.
Some of the things that affect the ranking of sites based on the Google Panda algorithm:
Poor quality and copied content in the whole site or part of it
Excessive and unprincipled use of tags
Website ready templates
Too many ads on the website
Shortening the user’s time on the website and increasing the Bounce Rate
Website technical defects
From time to time (from a few days to a few weeks) the Google Panda algorithm suddenly checks all websites (the so-called SEO plow!) and decreases or increases their rankings according to their criteria, which are part of White hat SEO.
2) Penguin algorithm
The main focus of the Penguin algorithm, which was introduced in April 2012, is to combat Black Hat SEO. In the Panda algorithm, Google’s primary focus was on the audience, but in this algorithm, Google intends to target offensive SEO directly!
In addition to the things we mentioned in the Black Hat SEO article, unauthorized SEO activities, such as the following, will lower your ranking in search results:
Website Optimization or Over Optimization
Unrelated and Spam links
Anchor Text too (for example, you are a web design company and you link your name in the footer of all websites; this can be a hassle if you repeat too much!)
Keep in mind that SEO or Search Engine Optimization is the act of increasing the quantity and quality of traffic you receive through search engines.
3) Hummingbird algorithm
Unlike Panda and Penguin, which have mostly tried to get SEOs to switch to White Hat SEO, Google’s Hummingbird algorithm (introduced in August 2013) aims to improve user-generated search terms. slow analysis.
This algorithm will not have a direct and direct impact on the ranking of websites, and there is no need for SEO to consider a new case. Because in this algorithm, Google tried more to make the system for displaying its results closer to the desires of the audience (for example, putting some social networking pages in search results for some words).
4) Rank Brain Algorithm
RankBrain’s algorithm improves search results based on user behavior. In other words, this ranking algorithm uses artificial intelligence algorithms. Google, using its Rank Brain algorithm, constantly performs complex, high-performance searches to get the right answers, and the best results are presented to the user so that you can get answers to all your questions as quickly as possible.
What’s important about the RankBrain algorithm is that over time, RankBrain will learn more about user behavior, the relationship between the words users search, and the more and more ability to rank a website better.
Conclusion
Over the years, Google has made many changes to its algorithms, many of which have multiple names and versions. These include: Panda, Hummingbird, Penguin, RankBrain, and BERT, which are among the most important Google algorithms, and updates created in them have had the greatest impact on website rankings.
In this article, we talked about the Google algorithm name list, but we think that we can still use your experience to produce a better and more comprehensive article.
Share your experiences with us.
